Dana White, the dominant and most recognized non-fighting figure of the sport and the man who had a twenty percent share in the UFC under its parent company, Zuffa, will stay on as the CEO, but his word will no longer be the final one, and that will probably be the most crucial thing (for the fans and the sport itself) going forward. So what make UFC as valuable and profitable as Star Wars? The answer might be hidden in the following 25 Bloody Things You Will Want To Know About the UFC, the world’s fastest growing and most profitable fight brand in the world.